Leaders in Podcasting and Online Video Gathering This Fall for Annual Convention
Tradeshow and conference educates and serves new breed of digital media creators

/Internet Radio and Podcasting News Articles/ - MISSION VIEJO, CA, May 22, 2007 - As traditional television and radio networks continue to grapple with fragmented audiences, their competition increasingly isn't other networks' fall lineup, but thousands and, perhaps soon, even millions of individuals creating podcasts and digital video online. As more hardware and video editing software tools become available to bring that content to the traditional television set, the gateway that traditionally kept people from producing programs for television - the network - will no longer be an issue. Independent audio and video creators will be able to reach an audience of millions via a traditional platform previously enjoyed exclusively by big media companies.

In just over four months, thousands of individuals ready to capitalize on this new era of media will converge on Southern California for their annual convention. Creating audio and video content as good as or better than anything on traditional television, these new media moguls will take classes, exchange ideas with fellow creators and learn how to grow their audience. Unlike their traditional media counterparts, this new breed of media creator isn't concerned with producing content for a specific platform. Instead, they focus on creating compelling online media that can be consumed on whatever device or platform the audience chooses.

Also unlike traditional media, the attendees to this convention aren't concerned with being all things to all people. In other words, most are actually more interested in developing content for a niche group and building a fiercely loyal audience by creating content for them not readily available anywhere else. A perfect example is LetsKnit2gether.com, an online video podcast for knitters with production values equivalent to any well-made documentary you might find on public television or the Discovery Channel . CAT and Eric Susch, the husband and wife team that produce LetsKnit2gether.com will be speaking at the Expo.

There are already tools, of course, that allow viewers to watch digital media created by independent people on their television. As they become more common and easy to use, the ability to switch from a major network to a channel created by your next-door neighbor or friend at work will become as simple as switching from channel four to channel seven. If you think three hundred channels offered by the cable company is a lot of variety, get ready for five or ten thousand channels, all available with a flick of the remote control. Instead of a channel being thought of as a linear progression of show after show at set times, viewers will begin to think of channels as groups of content that are fed to their televisions by a multitude of methods, stored and available for viewing whenever they have time to watch.

The software available today for individuals who want to create high-quality content is blurring the lines between "amateur" and "professional" video. The next generation of independent media moguls attending the third annual Podcast and New Media Expo this September 28-30 are making that happen faster than anyone initially expected.

Press Release Contact Information:

Tim Bourquin
TNC New Media
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